How To Sell Out A House Concert [Case Study]
In this article we look at a case study of how entrepreneuring musician Derek Webb decided to fill his calendar with house concert performances, and has managed to see a tidy profit as a result.
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In this recent piece from MusicThinkTank, Wes Walls takes behind the scene to examine a case study on how musician Derek Webb has managed to see such impressive success from his house concerts.
"Challenges
Derek relies on touring to put food on the table, which means that the cost and the hard work of each tour has to be financially worthwhile. That means selling out every show.
How it Turned Out
Derek typically books 3-5 house shows every second weekend. The shows, which can earn him up to $1000 each in revenue, make up an important part of his regular artist income. He plans to continue booking house shows for the long term."
