Running a music venue can be one of the most exciting jobs in the industry, providing opportunities to see fantastic shows and meet some of your favorite artists. That said, it also requires a great deal of skill and wherewith-all to do successfully.
In this recent posting to MusicThinkTank, Rachelle Wilber breaks down what it takes to run a successful music hall and thrive in the music business.
"What kind of music are you going to book? You need to decide if you want to focus on a specific genre or book an eclectic mix of bands. At the very least, you should make sure that each night’s show has bands that fit well together. The size of the venue and the style of the local music scene will generally dictate what kind of music you book. Look online to figure out what bands are popular in your area and try to book those acts."