When on tour, it's important to do everything you can to get the word out. There's no such thing as too much visibility when you're on the road, and even the vehicle in which you're traveling can serve as a great medium for promoting your band.
In this latest piece from MusicThinkTank, Rachelle Wilber details how artists can utilize their tour bus as a space for promotion while on the road.
"You want to use a precise design in order to make the most out of your tour bus advertising. Should things be unreasonably cluttered, it’s going to be off-putting for potential audiences. They’ll get a headache just looking at it and not be motivated to learn more. Instead, you need to keep things tasteful. There should be a few incredible graphics rather than a smorgasbord of mediocre ones."