Getting plays on Spotify can be challenging, particularly as an unsigned artist, but given that digital streaming has become such an important part of the industry, doing so is essential. Here we look at some tips on how DIY artists can up their Spotify game.
Guest post by Joe Pacheco of Symphonic Distribution
We all know how important digital streaming is in the music industry these days, but for unsigned artists, getting plays can seem near impossible. Don’t worry, you’re not alone because getting plays is something most unsigned artists have trouble achieving.
There’s a way to fix it, though!
We’ve put together a few tips that you can use to get more Spotify streams!
Avoid Buying Plays
I know what you’re thinking, “There has to be a way to break the system and buy plays.” Well, technically there is. There are services out there that you can go to and buy plays, but Spotify is too smart and will shut it down in a heartbeat. If you don’t want your music pulled off of Spotify like many artists that have used these services, you’ll avoid them at all costs!
Marketing is where you can either make or break your music career. In order to get the streams you want on Spotify, you have to have a loving fan base. To get this you need to be prominent on as much social media as possible and connect with your fans not only online but at your shows! Make a call to action too by getting people from your social media to stream your music on Spotify. You can do it by creating contests and give incentives for them to stream your music.
250 is the magic number. That’s the number of followers you need to get your Spotify profile verified. If you have at least 1,000 fans on Facebook and other social media, you should be able to convince your fans to help you get to that goal! Once you are there, your reach will increase and you will be taken more serious by fans, Spotify wanderers, and playlists curators.
Get on Playlists
One of the best ways to get noticed and increase your streams is to get on Spotify playlists. The best way to do this is to find out who creates the playlists, get their contact information and pitch them your music. It’s best to create a pitch email, that way when you’re ready to send it to curators you can use the same one for all curators by simply gearing it to each specific curator. Also, follow up with them!
With the music industry steering towards digital more and more every day it is important to have a respectable amount of streams on Spotify. With these tips, you’ll be able to get the Spotify plays that you need as well as make your profile more prominent to viewers!