YouTube Changes Rules, No Monetization Of New Artists

YouTube SadYouTube has yet again raised the threshold that a creators and musicians must meet to make any money on the videos they post. YouTube says that the changes are designed to "prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube." But the result is that it will take musicians and creators a lot longer to make a dime on the video service.



Starting today, YouTube is changing its eligibility requirement for monetization to 4,000 hours of watch time within the past 12 months and 1,000 subscribers per channel. 

You Tube says that, while these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. But to musicians and creators just starting out, every dime matters. 

"Previously, it was possible to earn at least enough to cover the cost of your own DIY video projects over time," says Anurag Shanker, who runs several YouTube channels.  "The gap between YouTube’s earlier requirements and the new ones is massive. Garnering 4,000 hours of watch time is a whole different ball game than trying to build an audience organically without specializing in video production and publishing. For myself and my colleagues, that means shelving some upcoming projects, because we’ll now need to find other ways to fund them."

On February 20th,  YouTube will implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies.

New channels will need to apply, and their application will be evaluated when they hit these milestones.

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  1. So YouTube has updated its policies again to make sure that only the best content is being created and monetized for its users – is that not a good thing? YouTube is not doing this “to artists” – they are doing it FOR their users. They’re hardly taking anything from people. All this means is it is time to step the game up and make good, quality content that people want to see. If you can do that, and if you can build a loyal fan base (as any successful artist ought to) then it will be easy to monetize YouTube videos. Let’s do the math…so let’s an average song is 4 minutes…with the 4,000 hour minimum, that means you have to get around 60,000 views on a video to start monetizing. Is that really so difficult?

  2. Wow, YouTube just crushed my daughter’s world. She’s been creating enjoyable content for other young kids like her for a few years now. She was thrilled to just recently reach the $100 dollar revenue threshold in order to actually be paid something. After reading the new rule notice, she was practically in tears as she only has 400 subscribers.
    If you (or your pet loving kids) want to help her reach 1000 subs – search “Shannon White Getting A Hamster”.

  3. If youtube isn’t working out for you go to D.Tube it pays more and is becoming the what youtube was in the beginning.

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  5. Butcher with his thumb on the scale for all but the biggest customers.
    This is appeasement of big actors by Lyor. Maybe his old buddies will like him more now, invite him into the club for a cigar every now and then.
    Meanwhile, this is the black box redux: Limit the hands reaching in for cash, ensure your friends get the best deal.

  6. I received notice from you tube re: this change. The Identified me as someone that did not meet their new criteria. The problem is I do meet the criteria. I am not a huge content provider, but I do have 1204 subscribers and I have over 4000 minutes in just the past 28 days( they said a year: I always achieve way beyond that. Overall, I have over a 1/2 million views with a 97-98%like rate if those that rate like or dislike. I am not aware of anyone you can call or e-mail to correct this. I am very sorry for those starting out. This takes away one more avenue for the independent musician, who is trying to start out and build. Does anyone have any idea how to correct this?

  7. what about a new artist who just want to start a career.man a song is about 5 to 2 min so how can we get 4000 of whatchtime.we have to post 5 songs a day and 150 songs to get that done.cause we dont have a heavy production music video and these day listen songs which have good video or other way is you have to be lame then people will listen you. thats not good

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