Selling things can feel uncomfortable for a lot of us, and musicians pedaling their wares from stage is no exception. Here we look at how you can successfully market your merchandise to a captive fanbase without overdoing it or coming across as irritating.
In this recent post to MusicThinkTank, Bree Noble explores the subtle art of pedaling music and merch at shows in a way that isn't overt or irritating.
"Your audience wants what you have. With this idea firmly implanted in your brain, it will be much easier for you to talk about what you have to offer. Buying something from your merch table gives fans a tangible way to thank you for the experience you just gave them. Don’t rob them of the positive experience of reciprocity."