The importance of branding is becoming increasingly important, and an artist who's on top of their branding game will surpass their competitors every. In this article we provide the tools to identify if you have a brand awareness problem.
Guest post by Jeanette Kats from the Symphonic Distribution Blog
Branding is becoming increasingly more important as an artist with each passing day. An artist with clear branding and great awareness will quickly surpass an artist who doesn’t have a clear sense of self.
As an artist of any kind, you should know who you are, what you stand for and how you want to present yourself to the world. Many DJs attempt to create brand awareness through social media, sponsorships, logos and more. It’s crucial to recognize brand image and awareness as an important aspect of career development.
Not sure if you have clear image and good awareness? We’ve put together some signs that you may have an issue.
Here are 10 signs that you may have a brand awareness problem.
1. Your social media following has declined
2. It is difficult to find your pages on search engines
3. You can’t describe yourself and your image clearly
4. You know all of your followers personally
5. You are being overshadowed by your competition
6. Your emails aren’t being opened
8. Your fans are not engaging with your posts
9. You aren’t staying consistent
10. You have to continuously explain what you do
If you answered ‘yes’ to many of the points listed above, then chances are that you may have a brand awareness problem.
Here are some steps to take in order to increase brand awareness.
First, don’t panic! There are steps to take to increase your brand awareness and get your music heard.
First, you’ll want to sit down and figure out what make you unique. Why should a booking agency choose you over someone else? Find out why you do what you do, and what you’re all about. Once you have that figured out, it’s time to present yourself to the world.
Make sure your social media channels are updated, you’re posting consistently and your usernames are similar across all platforms to help with SEO. Fans should be able to notice a clear aesthetic across any of your accounts.
If you know all of your followers personally, work on reaching new demographics and a new audience. Boost posts to other areas and share your music in unique places, such as Facebook groups, reddit and more.
If you’re being overshadowed by your competition, find what makes you stand out and run with it. Make sure people know why you should be the first choice.
No matter what, stay true to yourself and your fans. Engage with them regularly and keep going! The more you work at it, the better your brand awareness will be. Good luck!