The Art Of Being Heard: Are Big Data And Analytics The Future Of Music Marketing?
As the use of big data as a marketing tool gains speed in music industry, Natasha Lane here explores in depth the definition of big data, and how it applies. Continue reading
Is YouTube Finally Serious About Music Subscriptions?
After several attempts that failed to gain traction, YouTube is taking another stab at something the record labels insist it must – get people to pay to stream music. MIDiA. Continue reading
No Artist, Writer Credits For Cover Or Live Videos, YouTube Spokesperson Confirms
YouTube announced yesterday that it has added "music in this video" artist, songwriter and publisher credits to more than half a billion videos. But our sample of music videos revealed. Continue reading
How We Crowdfunded $18K With No Experience Or Fans [Part 2]
In the second part of the three phase series, Justina Grayman describes the trials and tribulations of finding a partner in crime with whom to collaborate on the product, and. Continue reading
Billboard Hot 100 To Measure Streams Differently
The relevancy of the Billboard Hot 100 has long been argued by those operating in and around the music industry, receiving particular criticism for the weight which it gives to streaming,. Continue reading
U.S. Senate Votes To Restore Net Neutrality
In a rebuke to the Trump administration, the Senate has approved a resolution that is the first step in blocking the FCC's wide-ranging move to deregulate Internet providers scheduled to. Continue reading
