Sony Music has announced a new joint venture label with booking company 123 Agency. The Australia based agency, founded in 2013 and is headquartered in both Melbourne and Sydney, represents artists such as Kingswood, Dear Seattle, Hollow Coves and Tash Sultana.
photo: Damian Costin (left) and Denis Handlin (right)
"123 Music is an exciting venture that will enable the diversification and development of a talented roster of Australian artists,” said Denis Handlin AO, Chairman & CEO, Australia & New Zealand and President, Asia, Sony Music Entertainment. “This venture will further expand Sony Music’s brilliant roster of artists and we are looking forward to an exciting future together.”
Damian Costin, Founder/Director of 123 Agency, added: “Over the past few years, we have been busy building our business into a dynamic and powerful offering for our clients. To have the opportunity to work with Denis Handlin and his incredible team at Sony Music is a true honour.
“Their passion for artists and music is truly astounding. We have wanted to work closely for some time now, so we really can’t wait to launch 123 Music and create some legacy acts together.”