Spotify is an important strategic component to keep in mind for you next musical release, and releasing your music on the streaming service requires a significant amount of careful pre-production in order to be executed effectively. Here we look at how new artists should craft and carry out an effective Spotify strategy.
Working in a creative field of any kind is rife with challenges, among them the incredible drain which trying to force creative output on a person inevitably brings. In this piece hear from eleven artists on how they take care to cultivate their craft while simultaneously practicing effective self-care.
The disconnect between companies and consumers is an ever-present problem in the music/tech industry, with companies like Snapchat frequently having to do damage control in the wake of unpopular updates. Several startup companies are working to capitalize on this disconnect and create a more wholesome option for consumers, several of them doing so with the help of blockchain tech.
The recent investigation into Ticketmaster’s business practices has not only led to several class-action lawsuits, but also the involvement of Capitol Hill lawmakers. Members of the U.S. Senate are demanding that the ticketer and it's owner Live Nation.
One of the great marketing challenges of the modern age lies in getting through to the coveted millennial demographic. In this piece we look at what the results of a survey turned up, including several actionable insights on what millennials value most.
Classical music focused streaming service IDAGIO is now available in North America. The Berlin based startup also announced that it has secured a funding round of 10 million EU ($11.7M USD) from existing investors. Classical music accounts for as much as 40% of global recorded music revenue.*
The Music Modernization Act has passed in the U.S. House of Representatives on a unanimous vote after passing in the Senate last week. The bill, which brings music copyright law and royalties into the digital age, now heads to President Trump for his likely signature. Now called the Orrin G. Hatch-Bob Goodlatte Music Modernization Act” (H.R. 1551), the legislation includes these changes:
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Move over Daniel Ek and Lucian Grainge, Greg Maffei is now the most powerful executive in the music industry. Maffei is the president and CEO of Liberty Media, Chairman of Live Nation Entertainment and Chairman of SiriusXM, which yesterday acquired Pandora.
China's Tencent Music and Spotify did a major stock swap last year. At the time, it was seen as a brilliant strategic move, offering both a more global reach and increased bargaining power with the music industry. But with Tencent cutting its IPO target in half, the deal is getting new scrutiny.
In a recent surprise movie, Spotify announced that it will now give indie artists the option of uploading their music directly to the streaming service for free, rather than requiring artists to use a distributor. While this may simply seem like a blessing to artists, this new option is all part of Spotify's broader strategy.
While gender diversity is a pervasive problem across almost all industries, a new study has highlighted just how bad of problem this is in the music industry in particular. Here a close examination of music business stats and recent Grammy wins reveals the troubling reality of gender inequality in the music world.
Apple Music has 21 million paid subscribers in the U.S. vs. 20 million for Spotify, according to Loop Venture's analyst Tom Munster. That gap will widen quickly based on Munster's other big conclusion: Apple is converting potential customers into paying customers at a rate 2.5x faster than Spotify.
In this recent article, Chris Robley looks at the case study of musician Laini Marenick, who decided to quit her day job and pursue life as a full-time musician. Here she discusses the rewards and challenges of life as professional artist.
With a crowded and noisy field to cut through, marketing your music to potential fans is no easy task. Here we look at six invaluable marketing tools for making your music stand out and giving consumers a chance to notice your work.
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Already a rather suspect company, a new piece of investigative journalism appears to show that Ticketmaster is, as it turns out, perfectly happy to see it's customers buy from scalpers on the secondary ticket market. After all, it gives the ticketing giant a chance to collect twice as many fees on every ticket.
A massive piece of legislation, the Music Modernization Act has, at long last, finally passed through both the House and the Senate. Here entertainment industry lawyer Wallace Collins looks at what some of highlights and benefits will be for artists and songwriters as the the bill takes effect.
Spotify opened the floodgates last week with a commitment to allow all artists to upload music to the streamer with no fees or commissions. But a look inside the offering shows that artists are being paid a bit less than the streamer pays both major and larger independent labels
What Free Spotify Uploads Means For Soundcloud, Artists: Bruce Houghton, Michael Brandvold, Jay Gilbert Weigh In
Bruce Houghton from Hypebot and Skyline Artists sits down with music marketers Michael Brandvold and Jay Gilbert of the Music Biz Weekly podcast to discuss news that artists will be able to upload their music directly to Spotify without any fees. What does this mean for artists? What about Soundcloud, Apple and other services? Is this a game changer? Plus Michael shares his favorite new music marketing tool.
Many songwriters, particularly those just starting out, may live in constant fear of their creative work being stolen from them, a fear which the music industry's constant stream of litigation helps perpetuate. The reality is that this kind of plagiarism, at least when perpetrated deliberately, is a little harder to pull off than commonly thought. That said, we here break down the three steps to proving your music was plagiarized.
Many a legend tells of the big breakout that came as the result of an early pickup by a college radio station, and while radio may not have the grip it once did, college radio stations remain an extremely desirable place for emerging artists, and are much more likely to take on chance on an artist than their massive commercial counterparts.
UPDATE: The UK's City AM reported that Universal Music Group has entered into an agreement with streaming and download tech provider 7digital to launch streaming, download and merchandise portals for its most popular artists. 7 Digital has now issued a clarification
[UPDATED] SiriusXM will acquire Pandora in an all stock transaction valued at $3.5 billion. The combined companies create what they are calling "the world's largest audio entertainment company" with $7 billion in expected 2018 revenue.
MON. BRIEF: Inside Spotify Direct Uploads • Beyonce, Jay-Z 100K Surprise • Deezer Mood AI • FIX • More
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This week in music commentary we weighed the delicate balance artists face between unbridled self-expression while avoiding listener alienation, the greatest challenge currently facing music, and the value of a successful social media campaign.
Our sage council for the music industry's scrappy do-it-yourselfers this week covered how to create free, simple music videos, how to utilize YouTube's paid fan memberships as a small-scale creator, the best way to get your music discovered in the digital age, and more.
Music Think Tank Weekly Recap: Mobile Apps For Making Music • Copyright And The Consumer • Drugs • More
On MusicThinkTank this week, we looked at 10 great mobile apps for creating music from scratch, how to understand the basics of copyright law as a consumer, whether or not musicians are really more likely to use drugs, and more!