Music Business

Spotify Marketing Head Seth Farbman Is 9th Top Executive To Exit In Last 18 Months

image from pbs.twimg.comSpotify Chief Marketing Officer Seth Farbman is leaving the streamer after 3 and a half years. He joins a growing list of 9 top executives who have left Spotify over the past 18 months.

These 9 executives have departed Spotify in the last year and a half: 

  • Global Head of Creator Services Troy Carter
  • Tuma Basa who left for YouTube
  • International Shows and Editorial head George Ergatoudis
  • Communications exec  Angela Watts
  • Global Head of Artist & Label Marketing Dave Rocco
  • US Communications head chief Graham James
  • Global Head of Artist & Industry Partnerships Mark Williamson
  • Kevin Brown, UK/international Head of Artist & Label Services
  • Chief Marketing Officer Seth Farbman

Spotify announced Farbman’s exit in an SEC filing Thursday, stating that his exit was ‘part of a broader effort to realign Spotify’s marketing organization’.

“We want to thank Seth for his creativity, dedication and hard work over the past three and a half years. He’s played a pivotal role in establishing our brand around the globe and building the remarkable team that will carry us into the future,”  – Daniel Ek, Founder and CEO of Spotify

"I came to Spotify to build a world class marketing organization and establish the Spotify brand as the leader in music, culture and innovation. By all measures, we’ve achieved those goals, but we’ve also done something most companies only dream of doing – we’ve turned affinity for the Spotify experience into love for the brand. I have all the confidence in the creative, capable team in place.” – Spotify departing Chief Marketing Officer Seth Farbman

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