In this third part of a multi-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at how to design and launch a successful email marketing strategy and how to conduct ongoing management and maintenance of said strategy.
The spooky season is well upon us, and with scary movies dominating screens everywhere, we're taking a moment to explore what it is that makes up the unmistakeable sound of a perfect horror soundtrack.
Spotify for Artists has launched Best Advice, a new short video series of marquee artists discussing the best advice they received throughout their careers. Featured artists include Christina Aguilera, Mary J. Blige, Rick Ross, Sheryl Crow, Ne-Yo and Kamasi Washington.
Search Engine Optimization (SEO) was once critical to effectively growing one's presence on the internet, and while it is no longer the be all and end all thanks to the domination of social media, correct keyword choice still makes huge difference for artists and musicians when it comes to Google's algorithm and guiding traffic to their sites.
The ongoing feud between 50 Cent and Ja Rule has reached new heights with the rapper claiming to have used a GroupOn to buy 200 tickets to an upcoming Ja Rule concert to keep the seats empty. “I just bought 200 seats in the front so they can be empty. LOL,” 50 Cent said in an Instagram post. “People think I’m mean so go see this. $15 bucks wait what I do now LOL.”
PricewaterhouseCoopers has released the 2018 edition of its respected annual review of the entertainment industries, the Global Entertainment and Media Outlook 2018–2022. According to PwC, the value of the international concert business is projected to increase at a compound annual growth rate (CAGR) of 3.3% over the next five years, reaching $30.55bn ($24.36bn of it from ticket sales) by 2022.
CNCO, Ozuna and Daddy Yankee were the big winners at the Latin American Music Awards 2018 at the Dolby Theatre in Hollywood last night. CNCO took home Favorite Duo or Group, Favorite Artist – Pop and Favorite Artist – Pop for CNCO. Ozuna won Favorite Artists – Urban, Album of the Year and Favorite Album – Urban for Odisea. Daddy Yankee won Favorite Male Artist and was honored with the ICON award, according to UPI.
MON. BRIEF: Soundcloud Monetization Slammed • Impala Battles Sony EMI • Live Music Tops 30B • SiriusXM • More
Music Business News From Around The Web
On the commentary side of the music industry this week, we heard from YouTube's CEO warning creators about the dangers of Article 13, remembered music philanthropist Paul Allen, and explored some the questions around Spotify's investment of Distrokid.
In this batch of tips for the music industry's scrappiest, do-it-yourselfers, we offer wise council on using marketing platforms, how to diplomatically and effectively approach venues for booking, YouTube's opening up of its channels to more creators, and more!
This week on MusicThinkTank, we explore the complexities of securing your copyright in China, how to properly maintain your music venue, the most effective way to book shows, and more!
In this scroll back through happenings in the music industry of the past week, we revisit Spotify's stock price dip, a massively expensive Beatles Pinball Machine, how the rise of smart speakers has been impacting music consumption (in a good way!) and much more!
Crowning the charts on Hypebot this week were articles looking at how Facebook is starting to look a lot more like MySpace (good news for artists!) what Spotify's choice of top 5 preferred distributors says about all the others, what Kanye's 'MP' means for the future of the album, and more!
Spotify Premium subscriptions continue to grow, according a new report by Consumer Intelligence Research Partners. The research showed that 38% of all US Spotify subscribers now have a premium account, up from 36% three months ago.
Apple Music is making a play for the red hot Latin music market with ¡Dale Play!, a newly launched playlist of hot Latin hits globally. Each week, the playlist artwork features a different artist hand selected by Apple Music’s editorial team and will act as its face of Latin music for the week.
In an effort to take some of the guessing out of music marketing, here Chris Robley explores the concept of remarketing, wherein artists use the past behavior of fans in order to predict how they'll behave and where they'll spend their money in the future.
While the recorded industry may still be struggling, live music has seen an impressive 16% increase since 2016, with the market for live music now larger than ever before. One of the key takeaways from this lies in the value which consumers place on being able to intimately connect with these performers, suggesting that going small is essential to building a genuine music community.
A new report by indie music rights agency Merlin highlights the slow but now steady shift towards music streaming in Japan, one of the world's last bastions of physical product. As the second largest music market in the world, Japan has been historically slow to take up streaming music despite the presence of advanced broadband capabilities in much of the country.
As part of a quarterly earnings report, Snapchat shared that it had last 2 million active daily users in the last three months. With 186 million users, Snapchat still has impressive reach. But pressure from Facebook and Instagram and an unpopular redesign spell trouble for the social network.
For up and coming artists, the touring game has always been a struggle, and while the music industry has changed greatly over the years, many of the strategies that worked twenty years ago remain effective today when combined with some more contemporary tricks and tactics.
Spotify has confirmed that Doug Ford, a senior director and head of music culture & editorial, will be exiting the streamer. Ford, who joined Spotify in 2013 as part of its acquisition of music discovery app Tunigo, has been one of Spotify's top executives in charge of playlisting across genres.
Cars have been linked to the music industry for as long as both have been around - in advertising, consumption, and even lyrical content. Thanks to new analytic technology, it's now possible to quantify this relationship between the musical and the automotive.
FRI. BRIEF: Spotify Premium Grows, Exec Exits • Music Tops YouTube, Live Up • Grammy Predictions • More
Music Business News From Around The Web
Spotify stock is continuing to struggle, closing Thursday at $148.96 and just below its $198.99 per share peak just three months ago. That leaves the streamer with a $26.31 billion market cap, down $6.7 billion from a $33 billion peak summer valuation. The stock slipped as low as $146.01 in after hours trading.
Facebook is rolling out new music features, after recent deals with the major labels. The results feel a lot like a modern version of MySpace Music, which veteran Hypebot readers may remember was once the #1 marketing platform for indie and diy music.
So many music marketing opportunities, and so little time to implement them. The crack team at CyberPR offers this impressive overview of all the worthwhile music marketing platforms to help you choose where to put your efforts.
For the more introverted artists out there, there is significant allure in the idea of cultivating a career in music from the comfort of one's own bedroom - but as the music industry continues to change, can this dream of the successful shut-in still be a reality?