Smartphones are still the primary listening device among younger listeners aged 34 and below (45% for ages 16-19, 40% for ages 20-24, and 31% for ages 25-34). The smartphone is also the most used device for music consumption overall with 25% of total time spent listening. Surprisingly, radio receivers of all varieties still account for the majority of music listening time.
What this and most other studies show is that there is a shift of favorite devices and sources for consuming music, but the standard-bearer for decades is still the leader, and that’s radio. While people now get their music from a variety of places, as long as we spend time in our cars, radio will most likely continue to be king.