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TOP POSTS: This Week’s Most Read Posts On Hypebot

6a00d83451b36c69e201b7c907b568970b-150wiThis week some of our most popular pieces on Hypebot covered a petition urging Spotify, Apple, and Amazon to label indie music, how bot farms are continuing to manipulate streaming numbers, why image is so important in the streaming age, and more.

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What Happens When You Fake Social Media Numbers

1There have been a number of stories released in the past week covering a fake LA hard rock band created by a one Jared Threatin who purchased massive numbers of followers, views, and Facebook attendees only to, unsurprisingly, have the "real" tour go up in flames.

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Apple Music To Grow To 164M Users As iTunes Crashes [Morgan Stanley]

Apple music cardsApple Music will continue its growth trajectory, according analysts at  Morgan Stanley.  Over the next five years, Apple Music's 5% market penetration will expand to 14%of a growing user base of Apple's products, driving a 28% revenue growth.  Apple Music is predicted to grow to 164 million users by 2023.

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Spotify Unveils Wonderful Data Driven Billboards, Ads

image from cdn0.tnwcdn.comThe annual Spotify Wrapped billboard and ad campaign highlights unusual stats from the streamer's users. In an era when data privacy is a universal concern, Spotify is encouraging people to go public as part of an “Overshared” initiative that will feature the year-end stats of users that submit them.

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5 Common Mistakes Made By Artists

1As an artist striving for success, you're doubtless putting in countless hours of blood, sweat, and tears, but even working as hard as you do, it's easy to make career derailing mistakes. Here we look at five of the most common ones.

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Wilco's dBpm Records Signs With ADA Worlwide, Jeff Tweedy Solo Album Out Today

ADA)Warner Music Group's indie arm ADA Worldwide has inked dBpm Records, the record label founded by Wilco in 2011. The deal includes Wilco front-man Jeff Tweedy’s first all-original solo album, WARM, out today.

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Google Not The Only Large Search Engine You Ought To Know About

1While the vast majority of us rely on Google for our searching needs, we're also aware of a few other engines like Bing and Yahoo, as well as some other outliers. One major search engine artists over look when focusing on making their music discoverable, however, is the Russian search engine Yandex.

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Spotify’s Vanja Primorac Joins UTA As Music Innovations Exec

image from celebrityaccess.comTalent and entertainment agency, United Talent Agency has hired from Spotify executive Vanja Primorac as an executive focused on Music Innovations. In this newly created role, she will identify and create marketing, distribution, and platform partnership deals for UTA’s client roster.

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Threatin's Fake News, Fake Fans and Fake Reality

2The rise of the streaming age has brought with it an  unsurprising uptick in artists attempting to game social media and streaming platforms in a less-than-honest approach to finding success in the music business. The "band" Threatin's faked fanbase and resulting failed tour has become perhaps the most extreme instances of this tactic.

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Personal Managers Hall Of Fame Calls For Nominations

image from celebrityaccess.comNominations are now being accepted for consideration of individuals as 2019 Inductees into the Personal Managers Hall Of Fame.  Established by the National Conference of Personal Managers Inc. (NCOPM), the Personal Managers Hall Of Fame celebrates illustrious careers in entertainment, music, sports and talent management.

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Facebook's Jess Keeley-Carter Joins WMG As SVP Global Digital Marketing

Jess Keeley-CarterWarner Music Group has named Jess Keeley-Carter as SVP of Global Digital Marketing, Recorded Music. Keeley-Carter was previously at Facebook, where she oversaw Label Partnerships for Europe, the Middle East and Africa.

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Looking Back On 15 Years Of Bandzoogle [Chris Vinson]

image from scontent-iad3-1.xx.fbcdn.net[UPDATED] Bandzoogle is celebrating 15 years, a lifetime in both in music and tech. The website and marketing platform continues to thrive by providing a product that every musician needs, constantly improving it and charging a fair price. But Bandzoogle's not-so-secret ingredient is founder Chris Vinson and his team of musicians and music lovers who wake up every morning wanting to make life better for artists. Here, Chris shares his journey.

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5 Unique Ways To Invest In Your Music Career

1If you want your career in music to be a success, you're going to need to invest in it, but this doesn't necessarily mean financially. There are a number of other ways to put yourself out there which will increase your liklihood of making new connections, engaging with your audience, and building a larger following. Here we look at five such unique opportunities.

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Business Of Indie: Eric Ethridge Joins Ole’s Red Dot • Kobalt Adds Sherwood, Boy Named Banjo • More

Business Of Indie (1)On today's edition of The Business Of Indie, Eric Ethridge joins Ole’s Red Dot record label. Kobalt adds music publishing clients Jonathan Sherwood and Boy Named Banjo, Stella's Music Club launches a record label and more.

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How To Keep The Cost Of Shirts Low Without Sacrificing Merch Quality

1While musical integrity is often (as it should be) an artist's number one priority, musicians still need to make money, and there's no reason that same integrity can't extend through to the merchandise they sell. While higher quality merch may typically mean higher production costs, there are ways around such expenses.

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Lizzo, Kim Petras, Karen Brooks On Music's Gender Gap [VIDEO]

image from upload.wikimedia.orgKim Petras and Lizzo have a short but informative discussion with Karen Brooks, a Grammy Award-winner who has a No. 1 single on Billboard’s Hot Country Songs Chart about the need for equality in the recording studio and music industry at large.

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Institutional Investors Bought $1.4B In Spotify Stock In Q3 (NASDAQ:SPOT) 

Spotify New $At least nine major institutional investors have significantly upped their stake in Spotify (NASDAQ:SPOT) in recent months. Total new institutional investments in Spotify topped $1.4 billion in Q3.

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Qobuz Sets Early 2019 US Launch with Hi-Res Streams, Downloads, Additional Content

QubuzQobuz, which bills itself as the world’s only certified hi-res streaming and download service, will launch in the US in early 2019. 40 million tracks will be available in “lossless” quality (FLAC 16-Bit/44.1 kHz, similar to CD quality) and in 320kbps MP3 quality along with extensive meta-data and additional content.

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This Week On The YouTube Music Charts: 'Mo Bamba,' 'All I Want For Christmas' and More

Youtube_logoSheck Wes’ track “Mo Bamba” ruled the YouTube Music charts landing at #1, Mariah Carey’s Christmas classic began climbing the charts, and Queen saw continued success after the release of their biopic.

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How Analytics Make All The Difference In A&R, Marketing

1In this piece Chaz Jenkins explains why implementing a broader approach to analytics is key to an effective marketing strategy, and why only looking at past data simply doesn't provide enough information.

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Spotify, Soundcloud Bot Farms Continue To Manipulate Streaming Numbers

Buy Spotify PlaysBot farms continue to manipulate streaming stats on Spotify and Soundcloud, a year after the streamers and music industry became aware of them, multiple sources tell Hypebot. The bots, which target these two services because they offer free access, are available both home-brewed and professionally marketed.

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Modern Touring: New School Tricks With Old School Hustle

Screenshot 2018-11-27 16.14.24Here we explore how both forward thinking entrepreneurial artists and music tech companies like Bandsintown are pushing the envelope on how they market themselves  in order to launch successful tours.

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