Music Audience Exchange Adds Rolling Stone’s Michael Provus To Executive Team

Music Audience Exchange (MAX) has named Michael Provus  as its new Chief Revenue Officer. Provus was CRO of Wenner Media, publisher of Rolling Stone, Men's Journal and Glixel.

In his new role, Provus will be responsible for growing the sales and operations teams, overseeing brand marketing programs and working with large consumer brands and their agencies.

The MAX Platform maps specific audience attributes to a database of 900+ genres, 1.8 million artists, and a network of channels that reaches 98% of music fans "in the places they’re already going to for music."  The company's short pitch is that with MAX fans get more music, artists get promotional support and brands get deeper connections.

“We are thrilled to welcome Michael to the leadership team,” Nathan Hanks, MAX CEO said said. “His expertise in the music and media space and proven track record of bringing brands to their full potential while consistently amplifying revenues make him a natural fit for MAX as we continue to grow and shape the future landscape of music.”

“I’m excited to be joining MAX at this pivotal moment in the company’s growth,” Provus said. “As MAX leverages its proprietary data science technology to effectively target music audiences, it’s innovating the way brands can connect with people through music. I look forward to working closely with the team to enrich the experiences of brands, artists and fans alike.”