5 Reasons Offline Music Promotion Will Win Every Time

While much of the focus on marketing in the music industry is often put on online marketing, the real world can often be neglected, despite remaining one of the most. Continue reading

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The S.T.A.G.E.S. Of Email Marketing [PT. 5]

In this fifth part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt explores how artists utilize engaging content in their email marketing. Continue reading

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The Importance Of Record Keeping In A Band

If you're a fortunate enough musician that you're actually seeing some revenue from your music, chances are you'll have to pay taxes, and deal with a good number of other. Continue reading

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LANDR Artists Pass 2 Million As Platform Evolves

LANDR announced that more than 2 million musicians have used its music creation platform. The 2 million milestone comes alongside the launch of  an updated creative platform designed to build. Continue reading

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Taking Advantage Of The Marketing Power Of Facebook (In Just 5 Minutes)

If you're feeling as though you've hit a wall with your ticket sales, the answer to your struggles could lie in the form of Facebook Events. Here we look at. Continue reading

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YouTube Paid Music Industry $1.8B In Past Year

YouTube paid the music industry $1.8 billion in advertising revenue from October 2017 to September 2018, according to Google.  YouTube has paid the music industry $6 billion since launch.

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Spotify Music Publishing Analytics Launches In Beta

Spotify has launched Publishing Analytics in beta. Dubbed the first music streaming analytics tool built specifically for music publishers, the platform was developed in collaboration with a range of publishers to. Continue reading

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THU. BRIEF: YouTube Paid Music Biz $1.8B Last Year • Indie Week On Sale • Radioplayer • A&R Awards • More

THURSDAY 11.8.18 Music Business News From Around The Web Updated continuously under the More News tab

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Amazon Music Adds Mexico As Anderson.Paak, Future Kick Off Major US, UK Marketing Campaign [VIDEO]

Amazon Music, has begun its first ever marketing campaign in the US, UK and Germany along with a platform launch today in Mexico. Often considered the wild card in the. Continue reading

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Insta-Albums and Why It (Sort Of) Pays To Be Social

The concept behind free samples has long proven itself to be successful in the world of retail, and now the marketing strategy has been adapted by artists for use on. Continue reading

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