Anyone involved with putting on a concert wants to see a packed house, but no matter how hard you try, things don't always work out. Here Martin Atkins looks at some last minute tips for what to do if your show ends up minimally attended that can soften the blow.
Guest post from the Invisible Records Bluebook
1. Close the balcony before doors open (or any other side rooms if possible) to reduce capacity and keep everyone downstairs- create a sign if you want "closed by management" and tell people there is a leak. Don't piss people off, but you can do a little crowd control.
2. Add tables-- for no reason! They take up room!
3. Quickly walk around a three block radius and give out tix to people hanging out. Offer to buy a beer or two (I've done that!). 20 extra people helps a catastrophe become just a nightmare -- those extra 20 might keep the people who actually wanted to come at the show longer.
4. If you are band #3, on last, ask to borrow an amp from band #1 and a bass from band #2 -- now they have to stay until your set is over! Buy them a couple of drinks so as not to be a total wanker.
5. Vow to apply all the techniques put out through this newsletter and inBand:Smart to use before you fail again!!!
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