Music Business

How Many In US Listen To Spotify vs Pandora

image from cdn.pixabay.comAs streaming music use skyrockets, much is made of the neck and neck race between upstart Spotify and market leader Pandora for listenership. In the United States, however, there's a clear winner, according to eMarketer.

58.4 million people in the US will use Spotify, making up 20.8% of internet users.

image from contentstorage-nax1.emarketer.com

Pandora has 75.9 million users in the US   in 0218.  But analysts expect Pandora's US user base to decline slightly, while Spotify is seeing double-digit growth. 

eMarketer

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