Catering to your fanbase is a key part of successful music marketing, and Spotify's new pre-save option - which gives fans the option of adding as-yet unreleased music their library, allows artists to engage with their listeners early, and ensures listeners don't miss out on the latest tracks.
In this recent post on MusicThinkTank, Annabel Youens looks at how Spotify's new pre-save feature is changing the digital music marketing game for artists and fans alike.
"Spotify Pre-Save can be used by marketers to get fans to save tracks or albums before they’re released. This presents an opportunity to engage with these fans even earlier through incentives like giveaways or sweepstakes.
Labels don’t have to just rely on advertising online to fans. With one green button, they can now create a real connection directly with fans. When a fan pre-saves, labels get insights into the kind of music they like and can better target their marketing efforts to the most appreciative fans."