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Radio’s Best Defense Against The Future

1As time continues its relentless march onward, a legacy industry like radio must do everything it can to embracing emerging tech and dive headlong into the future.

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Guest post by Fred Jacobs of Jacobs Media Strategies

“You have to always be leaning into the future. If you’re leaning away from the future, the future is gonna win, every time.”

- Jeff Bezos

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Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format. 

Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.

In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,200 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.

Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.

Fred was inducted into the National Radio Hall of Fame in 2018.

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