3 Steps To Effective YouTube Tags

Something artists often neglect when posting videos to YouTube is proper tagging. This is unfortunate, as tagging is often what makes the most difference when it comes to your video being discovered by an unsuspecting future fan.

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Guest post by Bobby Owsinski from Music 3.0

One of the things that many people overlook when they post their videos to YouTube is the tag feature. Often there’s not much thought given to creating them, but you’d be surprised how helpful a few good tags can be, especially when it comes to organic search (YouTube is the second largest search engine on the planet). Not only that, once someone finds one of your videos, the right tags will make sure that more of your videos show up on the right hand sidebar of related videos. Here’s what to do.

1. Make sure that you have at least one tag that’s directly related to you. This would mean your name and other variations of it. For instance:

• Joe Bloe
• JoeBloe
• Joebloe.com

Or if you’re a band:

• The Unsigned
• TheUnsigned
• TheUnsigned.com

Yes, your name may be in the title of the video, but the variations of it aren’t. We want to make sure that a search leads to your video.

2. Make sure you tag everyone that’s involved in the video, and add them to the description as well. That includes any actors, band members, the director, producers, engineer – everyone. The reason is that someone might be searching for one of those names, and they’ll find your video if that person is tagged.

3. Add a tag that indicates the mood of the song. If the tune is a sad song for instance, make sure that you add a tag that says “sad song.” It’s surprising how many people just search for the very broad terms of “happy” or “sad” or “melancholy” instead of a specific song.

These 3 tips can not only help new viewers find you, but increase the chances that they’ll find more of your videos after they’ve found the first one as well.

You can read more from Social Media Promotion For Musicians and my other books on the excerpt section of bobbyowsinski.com.