Deezer Has 14 Million Users, 7 Million Paid
Deezer has shared that it ended 2018 with 14 million active monthly users, of which 7 million are paying subscribers. About half of its paid users are in the music streamer's home country of France.
“Four years ago, 80% of the revenue was telco-driven, of which the majority was coming from France. Now 75% of the revenues are coming from self-pay subscribers, and France is less than 50% of revenues. It’s quite a dramatic shift,” Deezer CEO Hans-Holger Albrecht told Music Ally.
“We have around 14 million monthly active users, and we have more than seven million payers, so we have a good ratio of paying subscribers [to free listeners]," he continued. "And we are touching $400m in revenues this year, including growing fast on the direct-customer side. The numbers are quite solid, and we are going to see what the MENA region adds next year.”
14 Million active, 7 Million are paying. But how many streams occurred? And, how much money was paid out per stream to the music creators? Of the 400 Million in revenue, how much went to the people who created the music?