The rise of the online marketplace has, in many ways, made it easier for musicians to get discovered online, but playlist culture often means that even if listeners discover a single song, they may miss the bigger picture - and broader context - of your music and image as an artist.
In this latest post on MusicThinkTank, Ayla Smith details how artists can create a broader context for their music online.
"Make sure what you’re creating is still true to your own values, experiences, and identity as an artist. If you’re trying to speak to a specific identity or group that you have no idea how to relate to, seek the help of other creators who know how to reach them. People can sense fakeness, and on the internet nobody is letting you get away with anything! "