While a live performance is hopefully a thrill for all those involved, both on and off stage, it's important to remember that making these events a positive experience requires careful planning around the practical logistics of admission sales and merch.
In this recent post to MusicThinkTank, Rachelle Wilber looks at four key elements involved in making sure your next live show is a logistical success for fans, artists, and the venue.
"It’s critical, and often overlooked, that you have someone available to man your merchandise table and possibly the ticket booth during the show. The individual(s) you leave in charge of sales at your show should have friendly, outgoing personalities. Attendees will be more likely to buy something from someone who is friendly and passionate about the band."