UMG Signs Germany’s Top Streaming Artist 2018, Capital Bra
Universal Music has signed German hip-hop artist, Capital Bra. 2018 was a groundbreaking year for the rapper whose real name is Vladislav Balovatsky. Not only did he become Germany’s most streamed artist of 2018, but he is the first artist ever to have eight No.1 hits in one year in the region and the country’s most successful artist of the 21st century overall.
Commenting on Bra’s incredible success thus far, Frank Briegmann, CEO & President, Universal Music Group, Central Europe said: “I am delighted that Capital Bra has chosen to work with our Urban label, headed by Neffi Temur. Capital Bra’s success shows that German rap is no longer a niche genre, in fact, it has become a true hit genre. Together, his creativity and our marketing and distribution power will open all doors for him.”
Capital Bra’s first release on Universal, “Benzema,” from his forthcoming album CB6, hit No.1 on the Official German Charts in the final chart week of last year. The album is due out in April.
photo: Stefan Branding