Songtradr Acquires Big Sync Music

Music licensing platform Songtradr has acquired global music licensing agency Big Sync Music. The combined companies will offer Songtradr clients more access to top tier brands and give Big Sync direct access to Songtradr's massive catalog and propriety technology platform.

The acquisition  is a multi-million dollar cash and equity transaction that also results in Big Sync’s co-founder, Unilever Ventures, becoming a minority shareholder in Songtradr.

Headquartered in London, with an APAC-focused team in Singapore and a North and South America-focused team in New York, Big Sync is said to be the largest global music buyer of its kind. Music is sourced for global advertising campaigns on behalf of major including Dove, Johnnie Walker, Samsung, Amazon and Lipton.  Open music licensing marketplace Songtradr represents 400,000 artists and catalogs from 190+ countries.

“Big Sync’s global footprint working with major international brands combined with Songtradr’s technology and our growing community of artists, creates an unparalleled music licensing solution for all parties,” stated Songtradr founder and CEO, Paul Wiltshire.

Big Sync CEO and co-founder, Dominic Caisley said,

“Leveraging Songtradr’s technology, we are now able to augment our services with streamlined access to a larger community of high quality music talent. Songtradr’s data and technology infrastructure also allows Big Sync to match a brand’s target product audience with data-matched selections of music. Combining this data intelligence with our teams’ music supervision experience is a game changer and will provide our clients a more efficient and transparent service.”