Music Business

TIDAL Launches $1 Million Emerging Artists Grant Program ‘TIDAL Unplugged’

image from photos.prnewswire.comTIDAL and benefactors Mark Lampert and Robert Nelsen today announced the launch of TIDAL Unplugged, a million dollar grant program for emerging artists. Funded by a donation from Lampert and Nelsen, TIDAL Unplugged will launch in Detroit in March.

Local artists will can submit their music through TIDAL to receive part of the million dollar grant. 

As an artist-owned streaming platform, TIDAL has worked to showcase new artists talent with its TIDAL Rising program. TIDAL Unplugged is a realization of successful venture capitalists Lampert and Nelsen’s desire to provide artists with the means to pursue their dream. Both have a long history of philanthropy outside of their venture capital endeavors and supporting TIDAL Unplugged is a personal touch point as music has always been a passion.

“The TIDAL Rising program is incredibly special to everyone at TIDAL – from the interns to the artist-owners — we recognize the power of streaming and the importance of supporting and encouraging emerging musicians,” said Jason Kpana, TIDAL SVP of Artist Relations. “Being able to expand  the program to support musicians in an authentic and substantial way is truly an honor.”

How TIDAL Unplugged Works

Beginning March 1, Detroit residents can apply on Artists from all genres are encouraged to submit, but music must be performed acapella or acoustically and must not rely heavily on digital elements. The finalists will be announced in May. Following a pilot run in Detroit, TIDAL aims to expand the program into other markets.

The artists chosen will each work with the TIDAL Unplugged team to create a personalized program aimed to cover resources needed to further their musical career. The grant can cover living expenses, equipment, studio time, and more as well as access to expertly guided recording and creative resources.

Working with TIDAL and utilizing the resources provided, the finalists will develop and finish four songs for distribution. Once the tracks are complete, they will exclusively premiere on TIDAL and receive promotion through its TIDAL Rising program. Artists will maintain 100% ownership of recording masters. As part of TIDAL’s mission to support rising artists with unique opportunities to grow their fan bases, the finalists will perform their songs in a TIDAL Unplugged showcase in November.

You can apply for TIDAL Unplugged here.

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