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Truth: The Next Big Data Opportunity

1As the reality of data harvesting settles in among consumers, music tech companies are forced to choose where they in the coming privacy war, a where in which honesty and transparency could provide the greatest competitive advantage.

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In this recent post to MusicThinkTank, Annabel Youens explores how honesty could be the next major opportunity for big data companies looking to gain a market advantage.

"Businesses we trust and depend on have found a shady path to making big money — tracking users and brokering their data. And for some, it’s going to be a tough habit to break.

For consumers, agreeing to give up some data is an expected part of digital life. Most of the time, if we want (or need) to use an app, buy a product, or subscribe to a service, we can’t avoid a certain amount of data in trade."

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