Music Business

Facebook Expands Spotify Integration, Watch Party, More

image from fbnewsroomus.files.wordpress.comFacebook has announced several new music and video improvements including expanded integration with Spotify, a new look for its Watch Party shared viewing function and expansion of all its music features into more countries.


  • Expansion – Facebook uesrs in in more than 40 countries can share personal videos with music, with India and Thailand the newest additions.
  • Watch Party – a new Watch Party experience will enable people to host Watch Parties around what’s happening on live TV.  I personally can't wait for next year's Snoop live Grammy Watch Party… More than 12 million people have attended Watch Parties in Groups and Watch Parties garner 8X more comments than regular videos in Groups. 

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  • More Spotify – "from a song on your profile, we’re making it possible to tap through to Spotify – so people can listen to the full song and discover more from that artist. We’ll be adding other partners in the near future as well."
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