Has Coachella lost its cool? Burning Man is now the most Instagramed festival in the world, beating out Coachella for the top spot. An Instagram user at Burning Man will post an 24 times over the course of the event, compared to 21 times at Coachella.
The Burning Man stat is particualrly impressive since about 80,000 people or almost 20% fewer attend the gathering vs. Coachella at 99,000.
More Instagram fest stat highlights:
- Festival-goers are posting 5 times more at summer music fests than they did in 2017.
- 6 of the top 10 most Insta obsessive festivals come from the US.
- Craziest festival trend of the summer is the 'Janties' - a mix between jeans & pants. Searches for 'Janties' have shot up by over +1000% in the last month alone.