Indie Labels

Kobalt’s AWAL Expands Artist Marketing Team With VP Hire

image from upload.wikimedia.orgAWAL, Kobalt’s red hot label services and recordings company, has hired Thomas Fiss as VP of Strategic Marketing, North America. Based in Los Angeles, Fiss will oversee multichannel marketing, which includes conceptualizing and producing content offerings and partner integrations for AWAL artists with brands, media outlets and others.

"We are reimagining the construct and type of services artists and labels should have access to in the modern music industry,” said AWAL President, North America Ron Cerrito. “We sought someone with Thomas’ brand partnership expertise and agency approach to help us innovate what next chapter music marketing should look like and to help our artists create unique content offerings for their fans.”

Fiss joins AWAL from the Life is Beautiful Music Festival, where he managed brand partnerships. Fiss also co-founded, a software platform that simplifies the artist and brand partnership process. Before beginning his marketing career, Fiss was a recording artist signed to Capitol Records in the US.

Thomas Fiss“I am honored to be joining Kobalt Music Group and would like to thank Willard Ahdritz, Lonny Olinick, Ron Cerrito, Michael Pukownik and the entire AWAL team for this incredible opportunity,” said Fiss. “My passion is to seek out and implement strategic partnerships and alliances that allow artists to target key audiences and create lasting impressions, supported by data and analytics. I cannot think of another company that further embraces win-win principles, creativity, and innovation more than AWAL. I look forward to crafting partnerships that impact cultural relevance and behavior.”

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