You had a great marketing plan leading up to your new release, but do you have a plan on what to do after it's released? "Sadly many small labels significantly cut back their marketing efforts once the album is out," says Music Biz Weekly podcast co-host Michael Brandvold.
"It is YOUR job to keep the album alive and active," he continues. "It is YOUR job to keep the momentum moving.
The week he discusses why you need to have a plan for after the release and why you will likely have to be the one to build and execute that plan. Michael even shares a GREAT idea that you can do to keep talking about your new release.