Tinder Adds ‘Festival Mode’ To Enable Music Fest Hookups
Hookup app Tinder has added “Festival Mode” which effectively connects users at music festivals who are looking to 'connect.' The new feature allows users to add badges to their profile to show which music festivals that are attending over the summer.
The app then prompts users to make a selection on the Festival Mode card, which will give other users a heads-up that they’ll be at a festival and potentially willing to meet.
Users will be able to select from 12 festivals in both the US and U.K., including: EDC Las Vegas (May 17), Hangout Music Fest (May 17), All Points East (U.K., May 24), Governors Ball (May 31), Parklife (U.K., June 8), Bonnaroo (June 13), Firefly (June 21), British Summer Time (U.K., July 5), Lovebox (U.K., July 12), Faster Horses (July 19), Hard Summer (August 3) and EDC Orlando (November 9).
Each festival option will open up three weeks prior to the event.
“It’s no secret that Tinder is a must-have app for singles attending music festivals around the world”, said Tinder CMO Jenny Campbell, in a statement announcing the launch. “We consistently see a spike in Tinder use as tens of thousands of music fans come together, so we wanted to create a new experience that makes it easier to connect with other concert-goers before even setting foot on festival grounds. We’ve partnered with some of the biggest names in the entertainment and events industry to make that happen, and we couldn’t be more excited to help Tinder users find their crowd during these events for the rest of 2019”.
The product release follows Tinder’s launch of “Spring Break” mode for its Tinder U users. That feature worked similarly in that students could select where they were planning to travel for spring break and then would receive a badge on their profile.