UMG, AI Firm Super Hi-Fi Partner To ‘Explore The Space Between The Songs”
Universal Music Group has partnered with Super Hi-Fi, an artificial intelligence programming company that delivers song transition, voice-over and artist interview insertion solutions for music service providers.
"Today the space between songs is a barren wasteland of dead air and jarring, abrupt transitions. Each time a song changes on services today, major opportunities are being lost to connect with consumers in meaningful ways and radically improve their listening experience. We believe that the space between the songs is the next frontier for music services to elevate the experience and win with consumers."
Under the terms of the new deal, UMG and Super Hi-Fi will work together to introduce Super Hi-Fi’s AI technology to UMG’s partners across the globe and to co-develop new ways to enhance and promote UMG artists and music. Additionally, UMG will advise and support new product development initiatives and help Super Hi-Fi attract new business relationships.
Commenting on the partnership, Super Hi-Fi’s John Bolton, said: “The digital music landscape is undergoing dramatic change as technology creates demand for personalized music experiences across multiple sectors. We are excited to work with UMG, a global leader in innovation across the music industry, to advance this space.
“With the shift to smart speakers and voice-controlled experiences comes a completely anonymous listening experience with no visual interface and no visual branding. Super Hi-Fi’s AI-powered technologies create compelling, branded audio and production-quality experiences, both of which are critical needs for music experience providers to stay competitive.”
Michael Nash, UMG’s Executive Vice President of Digital Strategy, added: “Universal Music is constantly focused on leveraging technology to provide new experiences to music fans around the world.
“We’re excited about the kind of in-stream audio enhancements made possible by Super Hi-Fi, which can help artists deepen connections with fans and drive longer-term engagement for digital music services.”
– via CelebrityAccess