Music Business

Spotify Playlist ¡Viva Latino! Passes 10 Million Followers

image from¡Viva Latino! has been growing 5x times faster than any other Spotify playlist in its top 1000. The streamer's flagship Latin playlist has propelled numerous Spanish-language songs into the Global Top 100 and Top 50 charts. Now, ¡Viva Latino! has surpassed an impressive 10 million followers.

The growth of Spotify's third-most-followed playlist after Today’s Top Hits and RapCaviar reflects global growth in Latin Music.

Latin artists have seen a 250% increase in representation across the Global Top 100 and in the past two years there has been an average 33% year-over-year increase in streams of Latin music on Spotify.

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