Tencent Would Be The Real Winner In Any Deal With UMG
Chinese media giant Tencent is in talks to buy a 10% chunk of Universal Music Group, with an option for an additional 10%. This acquisition by a massive tech company. Continue reading
A Music Release Strategy For Filling Your Yearly Calendar
Your music release strategy and your social media strategy must go hand in hand, and artists should establish a schedule whereby their fans are engaged and entertained enough by the. Continue reading
You Have To Be There: 10 Essential Music Business Conferences For 2019
While early season festivals like SXSW tend to get the most airtime, the second half of the year is chock full with a variety of incredible conferences for those steeped. Continue reading
Preventative Health Tips For Touring Artists
While taking your music on the road is the dream of many artists, life on tour – in addition to being an eye-opening adventure – can also be incredibly stressful,. Continue reading
How To Reach Music Critics, Influencers [VIDEO]
While the barriers to sharing music have fallen away, getting heard by critics and influencers has become harder than ever. In this video, we look at four tricks for artists. Continue reading
Thumbnails Provide Free Visibility On YouTube
Video thumbnails are in many ways the billboards of YouTube, allowing artists to capture potential viewers' attention by offering them a snapshot of video content. Here we look at why. Continue reading
Spotify Wants To Enable Fans To Tip Artists
Many sites empower users to make micropayments to creators. China's Tencent Music already has a massive tip-like program returning revenue to artists. Based on a recent earnings call, Spotify wants. Continue reading
How An Old Game Boosted A 2019 Streaming Hit
This piece explores the marketing genius of the Flappy Bird-esque old-school online game Billy Meets World, launched in conjunction with Lauv's latest release and engineered to help casually grow the. Continue reading
