Music Business

Spotify Upgrades Family Plan. Are Higher Prices Next?

Spotify New Family MixSpotify has launched an upgraded Spotify Premium Family at the same $14.99 price. The upgrade comes alongside a reported Spotify Family price increase test in Scandanavia and pressure from rightsholders to reverse a continuing slide in per listener revenue.

Since launching in 2014, Spotify Premium Family has grown to millions of subscribers in more than 60 countries. The new plan gives family members living under one roof more choices to customize music streaming and podcasts. 

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Highlights

  • Parental Controls: A long-requested feature on Community boards, parents will now be able to control the Explicit Content Filter setting of all other accounts on their plan. 
  • Family Mix: Families will get exclusive access to a personalized playlist packed with songs the whole family enjoys. Family Mix is updated regularly and you can control who is in each session to optimize your family’s favorite shared listening moments. 
  • Family Hub: Billing users can now manage their Family’s settings in one place, including adding or removing family members, keeping your home address up to date, and adjusting your parental controls.
  • Six Accounts: Spotify Premium Family still provides six individual Spotify Premium accounts for family members living under one roof, meaning you’ll keep your own saved music and playlists.  

“We’re always looking for ways to improve the Spotify Premium experience, and the upgraded Premium Family plan brings new features to how families enjoy listening to music and podcasts they love.” said Alex Norström, Chief Premium Business Officer, Spotify.  “At a time where parents are trying to reduce screen time for both themselves and their family, we’re creating more ways for families to bond over music together, while still celebrating individual tastes and giving parents more control if they want it.”

Spotify New Family Mix

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