CD Baby Expands Artist Marketing With Addition Of Red Light’s Geoff Halliday

[UPDATED] CD Baby has hired Los Angeles based music marketer Geoff Halliday to lead release marketing for its international team focused on providing artist and label services to its distribution roster.

CD Baby is home to almost 750,000 artists and more than 9 million tracks. Artists using the platform have earned more than $730 million since its founding. Its Publishing Administration service allows over 200,000 songwriters/artists to collect all of their publishing royalties. 

Halliday joins the CD Baby Creator Services team as head of promotions and will oversee the company’s artist marketing globally.  He was previously Director of Digital Marketing at Red Light Management where he oversaw marketing and promotions for Marshmello, ODESZA, Rhye, Bob Moses and Bassnectar and others.

“Having spent years as an advocate for independent music and having worked across DSP relations in a variety of roles, I am extremely enthusiastic and eager to join CD Baby's growing Creator Services team,” Halliday says. “I am truly delighted to be a part of enriching the experience for both new and existing members of the CD Baby roster.”

CD Baby launched its Creator Services team in 2018 to formalize its commitment to serving artists at all points in their career as an alternative to the traditional label system. CD Baby Creator Services now has 12 staffers covering A&R, Account Management, and Promotions, with team members located around the world, including the UK, Brazil, Argentina, Mexico, and Colombia.

The team works with diverse artists across genres, such as global star Aloe Blacc, rising Latin phenomenon El Alfa, Danish singer-songwriter Oh Land, Disney actor Jayden Bartels and musicians Max & Harvey and others. 

“The CD Baby Creator Services team was born out of the need to serve and – most importantly – add value to our biggest clients and be a home for established artists across the industry and globe,” explains Jon Bahr, VP of Creator Services. “CD Baby has become a true player in the Artist/Label Services space and Geoff’s addition to the team is a huge boost for continued success for our artists’ campaigns with our streaming service partners."