Spotify is the second most relevant brand in the US according to the new Prophet Brand Relevance Index (BRI), a ranking of the most relevant brands of today based on consumer feedback. Facebook failed to make the top 10.
Apple maintained its standing as the most relevant brand for the fifth year in a row. Bose was #4. Amazin was #3, NPR #15 and YouTube scored the #18 spot.
Bose, Disney and Pixar made it into the top 10 for the first time, replacing Google, Samsung and Nike. Pinterest remains the highest-ranking social media brand for the fourth year in a row, although it dropped from No. 3 to No. 10 from 2018 to 2019.
Music-related brands making the top 50 for the first time include Sonos and Beats by Dre.
The top 10 most relevant brands of 2019 are
The top brands in the U.S. have a clear focus on maintaining relevance to achieve growth and drive transformation, according to the survey.
The survey was conducted in the U.S., UK, Germany and China. In order to find out which brands are the most relevant to U.S. consumers, Prophet surveyed 13,500 individuals about more than 225 brands across 27 industries. It measured four brand principles: customer obsession, ruthless pragmatism, pervasive innovation and distinctive inspiration.