Pandora AMP Turns 5: Artists Using Free Artist Marketing Platform Up 688% In Last Year
Pandora's free Artist Marketing Platform (AMP) is now five years old and the robust music marketing toolkit has much to celebrate. Artists using the free self-serve platform grew 688% in the last year alone.
As of this month, artists have delivered 4.5 billion audio impressions of free messages recorded by artists talking to their fans, sharing the background behind their favorite songs, and promoting tour dates and releases.
Earlier this month Pandora AMP added an Audience Map so artists can see a map of where their fans are throughout the United States on the Insights Tab, making it simpler to use audience data to fuel marketing efforts towards promoting shows.