Apps & Mobile

Instagram’s IGTV Adds Series Feature Perfect For Musician Branding

Instagram recently unveiled another new feature for its stories. Series for IGTV allows users to give their stories consistent theme and title, as well as several other interesting tweaks, making branding easier for bands and artists.

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Guest post by Randi Zimmerman of the Symphonic Blog

Instagram has rolled out yet another cool feature to its stories. It’s called Series on IGTV, and we’re here to tell you all about it.

Introducing Series on IGTV

With this new feature, users will be able to organize their IGTV videos into a series with a consistent title and theme. Unlike Feed, Stories or Live, IGTV now allows you to brand and create your own series that your audience can look forward to.

Here’s what’s new:

IGTV Notifications

Viewers will be able to opt-in to notifications so every time you post a new IGTV video, your audience will be the first to know.

Series Branding

Videos in a series will display as one playlist on the series page with your chosen title and description.

Continued Watching

When viewers watch an episode from your series, the next episode will automatically be recommended (if it exists) for continued viewing, allowing viewers to catch up on your catalog of content.

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Check out:

Instagram Stories Analytics: The Metrics You Need to Know 

Instagram Story Ideas for Fan Engagement

New Feature Alert: Lyrics on Instagram Stories

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This feature is giving YouTube a run for its money, as it provides one space for all types of content. As a musician, you can post consistent series’ of bits of your performances, parts of your rehearsals and so much more. Get creative with it! Your audience can look forward to having a place to keep up with all the dope things you’re doing lately, all on one organized platform.

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