Marketing

Guide To Promoting Your Events Using Eventbrite Collections

A new feature on Eventbrite allows venues, festivals, and promoters to combine similar events together in groups known as Collections. Here we look at how to harness this tool and it use to your advantage.

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Guest post by Tessa Morris of Eventbrite

COLLECTIONS GROUP SIMILAR EVENTS TOGETHER, ALLOWING YOU TO PROMOTE MULTIPLE SHOWS AT ONCE.

Here’s how it works:

Venues, festivals and promoters can create Collections – for example, grouping venue events into a genre-focused collection like Upcoming R&B Concerts or December Comedy Shows, or grouping festival events into a collection like Festival 2019 After Parties. 

Once your collection is created, you can use the ‘Share’ button (appearing in the top right corner) to promote that collection on external channels like social media, or even collaborate with your local promoter, partner, or publication to share your Collection link!

Here’s how to set up your first Collection:

Step 1: Log into your Eventbrite account.

Step 2: Go to your Organization homepage at www.eventbrite.com/organizations.

Step 3: Hover over your top right profile icon dropdown, then click ‘Collections’.

Step 4: Click the top right orange ‘Create’ button to start curating collections of events.

Step 5: Voila! You can now click into any Collection to view, edit, or share. Promote your Collection externally by clicking ‘Share’ to circulate your personalized Collection URL.

But wait, there’s more!

Your fans can also create Collections by browsing Eventbrite.com and saving all of their favorite event(s) by clicking the heart icon. Once those events are saved, Eventbrite will remind fans about those events by resurfacing them in the ‘Likes’ tab of their Eventbrite homepage. Additionally, when a fan has ‘liked’ an event but has not purchased tickets 24 to 48 hours prior to the event starting, Eventbrite will automatically send that fan an email reminder. 

Tessa Morris: After 7 years of event marketing and production for various independent music businesses and 256 shows at The UC Theatre, Tessa Morris moved into a consultant role at Eventbrite, where she now advises venues and festivals on digital marketing. When she’s not in the city or dancing at a festival, you can find her shredding pow or sandwiched between her two cats.

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