FANOCRACY: Turning Fans Into Customers, Customers Into Fans

The most powerful force in music marketing isn’t social media, email blasts, search ads, or 15 second commercials before a YouTube video. The most powerful force in music marketing is fandom.

Author and marketer David Meerman Scott join Music Biz Weekly cohosts Micahel Brandvold and Jay Gilbert to explore Fanocracy – the art of turning fans into customers and customers into fans.

Scott’s new book Fanocracy is about building a tribe and making the needs and wishes of fans a priority. Applying the strategies in Fanocracy will help your band or music company dominate.

Listen and learn.