Radio Still Generates More Revenue Than Spotify and Twitter Combined
It was an interesting stat to come across on the same day that iHeartMedia laid off hundreds of DJs and other staffers.
Broadcast radio still generates more revenue than many of the current tech darlings including Uber. Spotify, Twitter and Square.
The reminder not to discount radio comes from media consultant Fred Jacobs, who says that ” radio seems to always get the short end of the stick in virtually any conversation about media, entertainment, technology, and financial performance.”