Streaming Is Now 80% Of U.S. Music Market

Paid streaming music subscriptions surpassed 61 million in the US in 2019, according to year-end stats from the RIAA.

Streaming now accounts for 80% of the US recorded music market.

With this level of saturation, most music streaming growth in 2020 and beyond will need to come from emerging markets.

Paid streaming music 🎧 subscriptions continue to grow, and surpassed 61 million in 2019. #RIAAMusicData pic.twitter.com/Bz9W0vCSTb

— RIAA (@RIAA) December 30, 2019

Over the course of the decade, streaming has surpassed both digital downloads and physical products 🎼 , now accounting for 80% of the market. #RIAAMusicData pic.twitter.com/q04FeQBT5a

— RIAA (@RIAA) December 30, 2019