Marketing

10 Ways Alexa Can Help Fans Discover Your Music

Voice technology’s incredible influence in digital marketing is only continuing to grow, which is good news for music discovery! Here we look at 10 ways in which Amazon’s Alexa can help fans more easily find your music.

Guest post by Randi Zimmerman of the Symphonic Blog

There’s no denying the immense power voice technology holds over the future of digital marketing for musicians. As voice technology becomes more and more a part of our everyday lives, Amazon’s Alexa is changing the way fans can find you and your music for the better. — Here are 10 easy ways Alexa can help your fans find your music.

10 Ways Alexa Can Help Your Fans Find Your Music

Play by Artist or Title

“Alexa, Play the song Old Fashioned by Chris Mann.”

Music Alarm

“Alexa, wake me up to Hello There by ANRKEY at 7am.”

Lyrics

Got a super catchy chorus stuck in your head but can’t remember the song name? We got you. Just say, “Alexa, play the song that goes… so you’re a tough guy”

New Releases

Your fans heard you have a new song out, but they can’t remember the name… No problem. All they have to do is ask, “Alexa, play the new song by…”

Haven’t Heard in a While

If your fans are in the mood for something good to listen to but they’d rather Alexa recommend something she knows they’ll instantly like, they can say, “Alexa, play me something good I haven’t heard in a while.”

Activities

Amazon Music has curated listening experiences for over 500 activities. — everything from “pumping heavy metal” to “baby-making R&B”. They can simply ask, “Alexa, play me some Latin music for cooking.”

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Learn more…

How to Start Developing a Voice Strategy for your Music

Amazon Music Launches Amazon Music for Artists

Marketing Strategies You Should Know as a Musician

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Popularity by Location

Ever wonder what the top trending song is from anywhere in the world? Now, you can find out. Try, “Alexa, play the top songs in Bogotà, Colombia.”

Charts – Decades

Hearing a song from your past can trigger a lot of emotions. With Alexa, it’s easy to step back in time. Just ask, “Alexa, play the top songs from 2001.”

Similar Music

Dive down the rabbit hole and discover new music based on something you already love by asking, “Alexa, play more like this.”

Create and Edit Playlists

With Alexa, it’s easy to add music to a playlist on Amazon Music, or create a new one, without pressing a single button. Try, “Alexa, add this song to a new playlist.”

Cool, right?

Alexa makes it easy for fans to discover new music wherever they are, whenever they please. With this in mind, musicians should be actively promoting the use of voice by encouraging their fans to do so via social media.

  • For example, if you’ve been featured on a hype party playlist, post a video of you heading to a party and pulling out your phone saying, “Alexa, play *playlist name*”
  • Another fun post to consider could involve posting a clip of you relaxing by the pool and taking out your phone to say, “Alexa, play the song *your song name* by *your name*” as you sit back and sip a margarita.

Get creative with it! — The options are limitless.

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