Artist Guide To Growing Your Followers On TikTok
TikTok has blown up the world over, and at 800 million active users and quickly counting, there are a multitude of potential fans out there. Here we look at some tips and ideas for how you can cultivate a larger fanbase on the popular video sharing platform.
Guest post by Randi Zimmerman of the Symphonic Blog
TikTok has taken the world by storm. With over 800 million monthly active users worldwide, there’s no shortage of content (and users) on the platform for you to turn into potential fans. To help your efforts, here are some tips and tricks to get you more followers on TikTok…
How to Grow Your Followers on TikTok
Understand Your Target Audience
From satisfying soap cutting videos to your favorite artist’s replicating dance challenges, there’s something for everyone. Because there’s so much content, however, it’ll help to really hone in on your target audience.
Think about what type of content your audience likes and dislikes. If you’re just starting out, try asking your followers what they’d like to see most on Instagram Stories.
- Consider sharing a question or poll sticker asking them what kind of TikTok content they personally engage with and what they’d like to see from you.
- Check out your fellow artists TikTok’s. (Don’t straight up copy them, but look at what musicians like you are having success with.) Hopefully, it’ll give you some inspiration for your own content.
Hashtags are extremely important for any social media platform, especially TikTok. Just like SEO is important for a website, hashtags are important for social media. Hashtags help your content reach more than just your followers. Anyone interested in and scrolling through that hashtag will see your video if it’s tagged properly.
Some of the most popular hashtags people use are: #tiktok, #foryoupage, #fyp, #foryou, #viral, #funny, #memes, #music, etc. But these general hashtags are incredibly overused, causing them to be so oversaturated, your videos could get lost in the sauce. We recommend using a mix of those general ones and some specific hashtags that’re more relevant to your posts.
If you don’t post content often, how are people going to find your TikTok videos? You don’t necessarily have to post videos every single day, but you do need to come up with a schedule. Posting every other day or once a week is a good way to start.
Hop on Trends
You’ve probably seen renditions of TikTok dances set to Meghann Thee Stallion’s hit song, “Savage”. The catchy lyrics were an absolute hit on the platform. Everyone from Ashley Tisdale to Keke Palmer hopped on the train, showing you don’t need your own song to be the center of a TikTok challenge to go viral. When you see a trend blowing up, hop on it!
- Want to find the original sound that kicked off the trend? // Just click on the song as it plays on the clip. It shows content using that sound-byte, including which profile used it first.
Post at Peak Times
Getting more followers on TikTok is easier once you know when your audience is most active. TikTok’s analytics are only available on Pro Accounts, which means that if you’re really serious about getting more followers on TikTok, it’s time to make the upgrade.
Switching to a free Pro TikTok account will unlock your profile’s metrics and data insights and it’s these analytics are the key to figuring out your best time to post.
How to switch to a Pro TikTok Account:
- Go to the “Manage my account” section by tapping the three dots in the top right corner of your profile page
- Select “Switch to Pro account”
- Choose your business industry
- Your TikTok account will reload a Pro Account with a new analytics section.
Within the analytics section of a Pro account, you’ll see 3 tabs — Overview, Content, and Followers. For now, tap the Follower tab. Here, you can track your follower growth, top territories, your followers’ activities, and like what videos your followers watched.
Not only will sparks in your follower growth be indicators of your best time to post each week, but it will also be a sure sign you’ve shared content your audience loves! Use that to inform your content and posting strategy for the future.
Hopefully these couple tips will help you grow your follower count in no time. The key to seeing success on TikTok comes down to consistency and relevancy. As long as you’re on top of what’s trending and posting regularly, you’ll see your follower and view counts start to rise in no time. Good luck and happy creating!