Guide To Avoiding Cliches With Your Visual Branding

Given how saturated the market currently is with new talent vying for the attention of consumers, it’s more important than ever for artists to make sure that their visual branding stands out from the crowd of competitors.

In this latest piece from MusicThinkTank, contributor David Figueroa provides ten key tips on how you can make your artist brand stand out, and avoid pervasive branding cliches.

“Sticking with this concept there are some simple ways you can take a cliche and subvert its meaning by simply changing the colours or material that image. For example, a skull made out of wood says something different from a skull made out of metal or a even skull made out of water. Or a real bone skull splattered in bright colourful paint. Likewise a landscape but instead of trees, a river, mountains, the whole thing is coloured like slabs of meat. It quickly and effectively takes an idea and adds depth and moves it sideways, so it’s no longer a cliche.”

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