Live & Touring

5 Ways To Bring Concerts & Tours Back [Video]

While few think that a “Herd Immunity Music Fest” is there answer, there are ways that some version of touring can resume in the near future.

Guest post by James Shotwell of Haulix

The ‘New Normal’ is here to stay, so we’re giving you five creative ways to bring back touring as soon as humanly possible.

The spread of COVID-19 has changed the music business in ways we never imagined. Fans and artists alike want things to go back to the way they were before March 2020, but that is a fantasy. The past is dead, and no amount of begging or wishful thinking will resurrect it.

We live in a new reality where the old way of doing things no longer works. We can either complain or adapt, and we at Music Biz believe change is always a positive. Discovering new ways to do things challenges us to be more creative, more inclusive, and more understanding. All of that is something we as a species could use more of right now.

The biggest obstacle the music business faces right now is touring. The vast majority of artists make the bulk of their living by being on the road. There have been no tours for the last three months, and there is only a handful currently scheduled for the fall. Those that are daring to step out and perform again do so with the knowledge their dates may be canceled when the “second wave” of COVID-19 takes the US by storm this fall.

With all the questions and concerns surrounding touring, it’s easy to understand why so few feel comfortable announcing or discussing their plans at this time. Still, the conversations around live music are ongoing, and the fan demand for talent has rarely, if ever, been higher than it is right at this moment.

In this episode of Music Biz, host James Shotwell shares five ways touring can resume in the near future. No solution is perfect. At least one is inarguably terrible. But all these ideas need to be considered and at least attempted if we have any chance of discovering what works best for everyone.

Music biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Join today and receive instant access to the same promo tools used by Bruce Springsteen, Slipknot, Tool, and thousands more. Visit for details.

James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.

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