Making Merch Work For You Now – Covid Edition
These are challenging times for artists, and with tours and live shows still on hold, maintaining a connection with fans and bringing in revenue is more important than ever. Here we break down how you can use merch to do both these things.
In this most recent post on MusicThinkTank, contributor Vanessa Ferrer outlines some of the best ways you can make merch work for you in the midst of the COVID-19 pandemic.
“Communicate with your fans! Send out an update on how you’re doing, talk about plans/music you’re working on, let them know you have merch for sale with a call to action button to make it easy for fans to act in the moment. Ask what merch they want to see both now and at your shows when things open up again. Give them something to look forward to. And don’t just rely on social media. Facebook and Instagram decide who sees your posts and when. Get that email list out (or going), and communicate to your fans in the way that you are guaranteed to reach them.”